Sexualization of women. Over the years, female athletes have become more and more sexualized in the media. Sexualization of Female Athletes Media Messages: Educated Stereotypes of traditional femininity in female athletes- coverage in commercials, media Attributes: competitiveness & achievement =attributed to the male Articles: Bell Hooks:The oppositional Gaze McRoby & Joan Riviere: Many products are sexualized to catch the consumer’s attention. Despite the prolific advancement of women sports and female athletes and the potential for strong women to be positive role models, the portrayal of these athletes in the media has been subjected to objectification and invisibility compared to male athletes or men's sports. The Objectification of Professional Female Athletes in Print ... Anon 2015. The opposite is true for men. Their hair tends to be done, their make-up is flawless and they are always dressed nicely or in little to no clothing. Sexualization of Girls The ongoing sexualization of young girls is perpetuating gender stereotypes and leading many girls to experience various health and mental health issues. The Sexualization of Female Athletes in the Summer Olympics Keywords: Male and female athletes; Media sexualization of female athletes; sports journalism; mass media and athletes; depiction of female athletes; female athletes; coverage of female athletes 1.Introduction While several research studies find notable differences in the way female and male athletes are discussed in media coverage, the purpose of the present research is to …
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